Blue Seal | Wild Bird Feed
For the redesign of a line of bird seed packages catering to a variety of common species, the goal was to create a visually appealing and cohesive packaging system that would stand out on shelves while making it easy for customers to identify each product.
We developed a color-coded system to distinguish the different types of bird seed, ensuring each variety had a unique yet harmonious color palette. This system not only made it simple for consumers to select the right product, but it also helped create a consistent, organized look across the entire product line.
The packaging featured high-quality, clean photography of birds, each captured with a shallow depth of field to create a soft, blurred background. This focus on the birds allowed them to stand out as the primary visual element, while also uniting the entire line with a cohesive photographic style.
To accommodate various customer needs, the redesigned packaging was created in three sizes: 8-lb, 20-lb, and 40-lb bags. The end result was a collection of bird seed packages that were both functional and visually striking, offering clear differentiation between products while maintaining a unified, modern look across the entire range.
My roles:
Idea generation
Art direction
Packaging
Client guidance
Print setup
Overseeing image work
Overseeing print production