Templeton Rye | Bootleggers Society
Templeton Rye Whiskey, with its rich history rooted in Prohibition-era bootlegging, offered a unique storytelling opportunity when creating a loyalty program. The brand, born in the small town of Templeton, Iowa, emerged as a testament to resilience and craftsmanship during a time when the production of alcohol was outlawed. It’s even rumored that Al Capone himself called Templeton Rye "The Good Stuff." This storied past provided the perfect foundation for a loyalty program that would celebrate both the history and the passionate fans of the brand.
Inspired by the bootlegging roots of the town, we created The Bootlegger’s Society, a loyalty program designed to reward Templeton Rye’s most dedicated followers. The program was introduced with a thoughtful welcome packet that captured the essence of the brand’s heritage and offered exclusive member benefits.
Each new member received a carefully curated package that included a personal letter from the mayor of Templeton, Iowa, welcoming them into the community. The packet also featured an honorary citizen certificate, allowing members to feel a special connection to the brand's hometown. Additional items included branded coasters, vintage-style postcards, and a commemorative frame—all items that reinforced the timeless appeal of Templeton Rye and its Prohibition-era origins.
By aligning the loyalty program with the brand’s rich history and creating a sense of exclusivity, The Bootlegger’s Society was a hit with fans, providing them with both a tangible and emotional connection to the brand while offering a fun way to celebrate their loyalty to Templeton Rye. The program not only rewarded customers but also deepened their engagement with the brand's storied past, making them feel like part of the Templeton Rye legacy.
My roles:
Idea generation
Branding
Art direction
Client guidance
Print setup
Overseeing print production