Delta Dental of Wisconsin | Member Portal Videos
To promote the client’s newly revamped member portal, we conceptualized, wrote, and storyboarded a series of animated videos designed to engage and inform their audience. This comprehensive campaign included three full-length videos and three shorter social media videos, strategically crafted for use across the client’s website and social channels.
Overview Video
An engaging introduction to the refreshed portal, showcasing its enhanced user experience and key features.
Cost Estimator Video
A focused video demonstrating how users can easily estimate treatment costs, offering transparency and ease of use.
Customer Service Video
A video highlighting the multiple ways customers can access support, emphasizing the portal’s convenience and accessibility.
Working closely with the client, we seamlessly integrated their existing character designs into the new video assets while ensuring alignment with Delta Dental’s established brand standards and iconography system. This collaboration resulted in a cohesive and visually appealing campaign that reinforced the client’s brand identity while promoting the functionality and value of their updated member portal.
My roles:
Idea generation
Illustration
Creative direction
Art direction
Design
Animation