Meyocks | Mean More Videos
As a Creative Director at Meyocks, I had the opportunity to lead the creation of animated videos that showcased the agency's core brand promises, reinforcing our unique culture and values for both clients and potential recruits. One of the standout projects I worked on was animated videos that highlighted my professional journey from production artist to art director, and eventually to creative director. This project not only showcased my growth but also exemplified the agency’s commitment to fostering hybrid or “slash” roles, where team members have the freedom to expand their skill sets and take on diverse responsibilities.
This video was a personal narrative about learning and growth, and served as a fun and authentic reflection of my evolving role within the agency. I collaborated closely with a writer to develop the script, and then took full creative ownership by illustrating, art directing, and animating the video. The result was a dynamic and engaging animation that not only reflected my journey but also adhered to the agency’s established brand standards, incorporating our color palette and visual language.
Additionally, I had the opportunity to collaborate on other recruitment videos, each telling the stories of different team members. While these projects were art directed by other team members, I brought them to life through animation, further demonstrating my versatility and ability to translate narrative into compelling visuals.
Key Contributions:
Led the creation of animated videos for recruitment and brand storytelling, including script development, illustration, animation, and creative direction.
Demonstrated multi-disciplinary expertise, transitioning from production artist to art director to creative director while acquiring 2D animation skills along the way.
Successfully maintained brand consistency throughout the project, ensuring all videos aligned with the agency's visual identity and messaging.
Collaborated with cross-functional teams to bring multiple animated stories to life, helping to highlight the diverse experiences of team members at Meyocks.
My roles:
Idea generation
Creative direction
Illustration
Animation