Through a collaborative process, several design concepts were presented, but ultimately, the client was encouraged to take the brand in a new direction that would resonate more with consumers and reflect the winery’s local charm and heritage. The selected design struck a balance between unifying the current product line and offering flexibility for future growth, ensuring the winery could seamlessly add new varieties while maintaining consistency across the brand. The new look has a visual nod to the winery’s location between two towns, St. Charles and St. Marys, by using an abstract map of their location. The impetus of their name now was wrapped into a fully integrated bottle label concept.

The new design brought a fresh, contemporary look to the winery’s packaging, emphasizing its local roots while allowing the brand to evolve with the market. It not only provided clarity and cohesion but also helped the client better position their products for broader consumer appeal and long-term brand success.