Delta Dental | Grin! for Kids Magazine

As Creative Director, Illustrator, and Animator for an interactive children’s magazine, I led the development of a fun and educational resource designed to teach kids essential oral health habits in an engaging, interactive way. This project, which feels like a true passion for our team, has been one of the highlights of my career—offering the rare opportunity to blend creativity, education, and brand development.

Each year, we develop a new, themed world that guides kids through different adventures, with a unique set of characters created specifically for the magazine. I am responsible for the full creative direction of the project, from concept to completion. This includes designing and illustrating all visual elements, as well as animating key components to make the experience even more interactive and dynamic for kids.

Once the final product is complete, the magazine is distributed to 13 member companies across the country, who then share it with dental offices, schools, and community events. This wide distribution allows Delta Dental to engage with kids directly, teaching them the importance of oral health while simultaneously building brand awareness and fostering a positive relationship with both kids and their parents.

In addition to the printed magazine, which is designed for kids to read, color, and write on, we also create a range of supporting promotional materials to ensure a successful rollout. These materials include designed emails and email signatures, social media images and copy, a letter from a teacher to support classroom use, a print ad, and a social video to boost engagement.